But the biggest news that month was the departure from Apple, yet again, of its cofounder, Steve Wozniak. Wozniak was then quietly working as a midlevel   engineer in the Apple II division, serving as a humble mascot of the roots of the company and staying as far away from management and corporate politics as he could. He felt, with justification, that   But his biggest objection was that he didn’t like the flowers. He wanted calla lilies. “We got into a big fight on what a calla lily is,” Cunningham recalled. “I know what they are, because I had them at my wedding, butRead More →

Your thoughts construct patterns like scaffolding in your mind. You are really etching chemical patterns. In most cases, people get stuck in those patterns, just like grooves in a record, and they never get out of them.   I’ll always stay connected with Apple. I hope that throughout my life I’ll sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when I’m not there, but I’ll always come back. . . . Andy Hertzfeld had taken a leave of absence after the Macintosh came outRead More →

Gassée was impressed, however, at how Jobs could turn on the charm when he wanted to. Fran?ois Mitterrand had been preaching the gospel of informatique pour tous—computing for all—and various academic experts in technology, such as   Marvin Minsky and Nicholas Negroponte, came over to sing in the choir. Jobs gave a talk to the group at the Hotel Bristol and painted a picture of how France could move ahead if it put computers in all of its schools. Paris also brought out the romantic in him.   Both Gassée and Negroponte tell tales of him pining over women while there. Falling After the burstRead More →

The dark mood was evident in the ad that was developed in January 1985, which was supposed to reprise the anti-IBM sentiment of the resonant “1984” ad. Unfortunately there was a fundamental difference: The first ad had ended on   a heroic, optimistic note, but the storyboards presented by Lee Clow and Jay Chiat for the new ad, titled “Lemmings,” showed dark-suited, blindfolded corporate managers marching off a cliff to their death. From the beginning both Jobs and   Sculley were uneasy. It didn’t seem as if it would convey a positive or glorious image of Apple, but instead would merely insult every manager whoRead More →

Afterward, as he sped his Mercedes down the freeway toward Cupertino, Jobs fumed to Rossmann about Madame Mitterrand’s attitude. At one point he was going just over 100 miles per hour when a policeman stopped him and began writing a ticket. After a few minutes,   as the officer scribbled away, Jobs honked. “Excuse me?” the policeman said. Jobs replied, “I’m in a hurry.” Amazingly, the officer didn’t get mad. He simply finished writing the ticket and warned that if Jobs was caught going over 55 again he would be sent to jail. As soon as the   policeman left, Jobs got back on theRead More →

One day the Emperor was riding toward the hunting grounds and noticed his newly found uncle respectfully standing by the roadside. “I should like to see my uncle display his hunting skill,” said the Emperor.   Liu Bei mounted his steed at once. Just then a hare started from its form. Liu Bei shot and hit it with the first arrow.   the Emperor, much struck by this display, rode away over a slope. Suddenly a deer broke out of the thicket. He shot three arrows at it but all missed.   “You try,” said the Emperor turning to Cao Cao.   “Lend me Your Majesty’s bow,” Cao CaoRead More →

Cheng Yu advised Cao Cao to assume a more definite position. He said, “Illustrious Sir, your prestige grows daily. Why not seize the opportunity to take the position of Chief of the Feudatory Princes?” “there are still too many supporters of the court,” was the reply. “I must be careful. I am going to propose a royal hunt to try to find out the best line to follow.”   This expedition being decided upon they got together fleet horses, famous falcons, and pediGREe hounds, and prepared bows and arrows in readiness. They mustered a strong force of guards outside the city.   When the Prime Minister proposedRead More →

Guan Yu was still angry of the Prime Minister’s breach of decorum. One day Guan Yu said to Liu Bei, “Brother, why did you prevent me from killing that rebel and so ridding the world of a scoundrel? He insults the Emperor and ignores everybody else.”   “When you throw stones at a rat, beware of the vase,” quoted Liu Bei. “Cao Cao was only a horse’s head away from Our Lord, and in the midst of a crowd of his partisans. In that momentary burst of anger, if you had struck and failed, and harm had come to the Emperor, what an awful crime wouldRead More →

The lights dimmed as Jobs reappeared onstage and launched into a dramatic version of the battle cry he had delivered at the Hawaii sales conference. “It is 1958,” he began. “IBM passes up a chance to buy a young fledgling company that has invented a new   technology called xerography. Two years later, Xerox was born, and IBM has been kicking themselves ever since.” The crowd laughed. Hertzfeld had heard versions of the speech both in Hawaii and elsewhere, but he was struck by how this time it was pulsing with more passion. After recounting other IBM missteps, Jobs picked up the pace and theRead More →

The next morning the 2,600-seat auditorium was mobbed. Jobs arrived in a double-breasted blue blazer, a starched white shirt, and a pale green bow tie. “This is the most important When asked about his obsessive concern over the look of the factory, Jobs said it was a way to ensure a passion for perfection:   moment in my entire life,” he told Sculley as they waited backstage for the program to begin. “I’m really nervous. You’re probably the only person who knows how I feel about this.” Sculley grasped his hand, held it for a moment, and whispered “Good luck.”   As chairman of theRead More →